

The darker shades have especially been popular, consistently selling out online and in store.
#What is rihanna skin color pro
It’s as if black or dark skin is an afterthought to prevent an uproar from a market that has consistently been under-represented.įenty Beauty capitalizes on that lack of consideration and of course it’s become a big hit - especially its Pro Filt’r foundation in 40 shades. Even when it markets for diversity, it tends to have few options with far less consideration for different undertones for the darker shades. That, in a nutshell, is the problem with the makeup industry. Makeup brands can have 10 to 20 shades and not even begin to touch on darker shades. Brands like Maybelline, Too Faced and Tarte follow a similar trend.

There are 12 variations of the color ‘beige,’ two variations of the color ‘caramel’ and two variations of the color ‘chocolat’. A quick search on their site and you’ll find their Ultrawear Flawless Foundation. Let’s use Chanel as an example of many brands’ prioritization of more fair complexions over darker ones. You look crazy and your body and face are two different colors. The problem with using foundation that doesn’t match you is quite obvious.

Some people are more cool tones (blues), more warm tones (reds, yellows, etc,) and others are generally neutral. See, people’s skin have different tones underneath that contribute to its overall hue. Though they match my tone, they both have the wrong undertone for me.
#What is rihanna skin color mac
The foundations I currently use are MAC and bareMinerals. Many brands have only two or three darker shades, while there’s a variety of 10 or more lighter Women and men with darker skin tones have to rely on specific brands like Black Opal that they find to work with their skintones. This is ridiculous to me: if I look back on all the shades of brown and black I’ve encountered in my life, I see women of several beautiful shades darker than me. When I do find my shade in makeup, I am often the darkest or second darkest shade. I could talk about this from a societal standpoint, and point out that in a time where black and other minority communities feel constantly rejected by American politics and society, this line can represent, especially for people of color, a message of our ever-present and important voices.Īnd I could continue to go on but I’d rather write from a more personal place and let that idea sit as it is.Īs a young black (black not just in culture but in skintone: richly melaninated) woman with a warm undertone, it’s very difficult to find shades of foundation (the base of makeup) that cater to my skintone. That’s the real reason I made this line.”įenty Beauty is important. This statement is the first thing viewers see. “Fenty Beauty was created for everyone: For women of all shades, personalities, attitudes, cultures, and races,” Rihanna stated on the official Fenty Beauty site.
#What is rihanna skin color full
She promoted the line as an inclusive brand and viable option for all people, making sure to address the full spectrum of skin tones from lightest to deepest. Lip Luminizer, along with brushes and other tools for application. Fenty came out with the Pro Filt’r Soft Matte Longwear Foundation (40 shades), the Match Stix Matte Skinsticks (20 shades), Shimmer Skinsticks and Killawatt Highlighters (10 shades each) and the Gloss Bomb Universal Robyn Rihanna Fenty, aka popstar and fashion-beauty icon Rihanna, had not only her fans, but the entire makeup industry clutching their pearls when she dropped her new makeup line Fenty Beauty on Sepember 8 at midnight.
